Post by account_disabled on Dec 27, 2023 6:47:09 GMT
Contrary to what the most hopeful thought, 2021 has not exactly entered with a display of solutions and improvements. Economic uncertainty and heterogeneity in the search for new business strategies continues to be the norm, prolonging the process of adaptation to change . In the communication and PR sector, these effects are even more palpable. Given this context, the Boutique Studies Network , a network of agencies dedicated to PR sponsored by MGC&Co ., has collected some reflections and tips on the trends that can help the sector cope with this situation. For the New York-based American company Apples and Oranges : “Communication campaigns will focus on the economic difficulties caused by Covid-19 in small businesses. Technology is going to greatly improve procedures and digital transformation is already a reality with more people than ever working from home.
For its part, the Jeneration PR agency , located in Los Angeles, California, comments: “This year there will continue to be brand and product launches through digital platforms such as Zoom. All issues related Phone Number List to Covid will continue to be topical , the vaccine, teleworking or any issue related to what we are experiencing nationally or internationally. And a key element will be the creation of content for clients based on thought leadership.” RSVP PR & Lifestyle , in Moscow and Singapore, is committed to: “ social selling through Key Opinion Leaders (KOL) Influencers or Celebrities . We migrated completely to digital and there is a boom in e-commerce. In Digital Fashion they will highlight size 0 clothing, 100% sustainable and more eco-conscious fashion purchasing decisions. Well-being and health and incoming tourism: the rise of staycations or staycations” In Latin America, Argentina.
Zelmira K Comunicación talks about a complete experience in client marketing (digital PR, digital marketing and reiterates product launches and presentations through Zoom) . In addition, it agrees with RSVP on the potential of campaigns focused on social networks with celebrities and influencers at the forefront. It also highlights “the great opportunity that now exists to develop strong content on social networks both for the agencies themselves and for clients” and also “the opportunity for agencies to develop the digital skills of their teams.” For MGC&Co Public Relations, trends involve quick and easy actions to implement in changing environments from one day to the next. Also in using new and previously unused formats that now become great mass communication channels, such as the use of subway entrances or store or business facades to communicate launches, products or services. Another trend for 2021 is the democratization of PR. The online world allows access to the world of communication to all companies regardless of their size and the possibility of competing on equal terms.
For its part, the Jeneration PR agency , located in Los Angeles, California, comments: “This year there will continue to be brand and product launches through digital platforms such as Zoom. All issues related Phone Number List to Covid will continue to be topical , the vaccine, teleworking or any issue related to what we are experiencing nationally or internationally. And a key element will be the creation of content for clients based on thought leadership.” RSVP PR & Lifestyle , in Moscow and Singapore, is committed to: “ social selling through Key Opinion Leaders (KOL) Influencers or Celebrities . We migrated completely to digital and there is a boom in e-commerce. In Digital Fashion they will highlight size 0 clothing, 100% sustainable and more eco-conscious fashion purchasing decisions. Well-being and health and incoming tourism: the rise of staycations or staycations” In Latin America, Argentina.
Zelmira K Comunicación talks about a complete experience in client marketing (digital PR, digital marketing and reiterates product launches and presentations through Zoom) . In addition, it agrees with RSVP on the potential of campaigns focused on social networks with celebrities and influencers at the forefront. It also highlights “the great opportunity that now exists to develop strong content on social networks both for the agencies themselves and for clients” and also “the opportunity for agencies to develop the digital skills of their teams.” For MGC&Co Public Relations, trends involve quick and easy actions to implement in changing environments from one day to the next. Also in using new and previously unused formats that now become great mass communication channels, such as the use of subway entrances or store or business facades to communicate launches, products or services. Another trend for 2021 is the democratization of PR. The online world allows access to the world of communication to all companies regardless of their size and the possibility of competing on equal terms.