Post by kmstfatema on Mar 5, 2024 5:12:55 GMT
Have you ever wondered how your competitors drive traffic to their pages? Or how do they choose the focus of their online campaigns? Now you can satisfy your curiosity with Top Pages , an amazing new feature available only to paid users of SEMrush Traffic Analytics. Is it really that incredible? See for yourself: Here's some of the most valuable information you can glean from your opponents' home pages. Note: Top pages are the pages that received the most unique page views and unique visitor entries. 1. The approximate number of your competitor's customers Of all the top pages, you may be most interested in those that have the words "cart", "basket", "pay", "trial" and "free trial" in their URLs, as their traffic shows the number of customers who they were going to buy or try the competitor's products/services.
Remember that users can reach these pages both internally Germany Telegram Number Data and externally (the latter with an abandoned cart notification, browser autocomplete, or a cart link shared by friends and family). Whatever the user journey was, this data will tell you the number of people interested in buying or learning more about what your competitor sells. For example, here is the Sephora funnel , let's see the number of unique users who placed something in the cart, who arrived at the checkout and then confirmed the purchase: Analysis of sephora's main pages 2. The maximum potential audience for your new product/service If you are planning to launch a specific new product or test some parameters in an upcoming promotion, you should look at your rival's main pages that belong to a similar campaign . You may discover some techniques that you can apply to your business.
How much traffic did they generate? Consider your best-performing competitor. This way, you can determine your maximum possible reach and generally find out whether or not the audience is interested in a specific offer. The stronger the competitor you analyze, the better information you will get. For example, you can see how many unique users went directly to the Giallozafferano blog , compared to the home page. Analysis of the saffron yellow pages What traffic sources have your competitors used to promote a product/service similar to yours? By filtering historical data, you will discover the outputs of each channel over time; this will allow you to determine your approximate investment in these channels. We have a real example of how Conforama put its sofa section in the spotlight in August 2019: Analysis of traffic sources on conforama's main pages 3.
Remember that users can reach these pages both internally Germany Telegram Number Data and externally (the latter with an abandoned cart notification, browser autocomplete, or a cart link shared by friends and family). Whatever the user journey was, this data will tell you the number of people interested in buying or learning more about what your competitor sells. For example, here is the Sephora funnel , let's see the number of unique users who placed something in the cart, who arrived at the checkout and then confirmed the purchase: Analysis of sephora's main pages 2. The maximum potential audience for your new product/service If you are planning to launch a specific new product or test some parameters in an upcoming promotion, you should look at your rival's main pages that belong to a similar campaign . You may discover some techniques that you can apply to your business.
How much traffic did they generate? Consider your best-performing competitor. This way, you can determine your maximum possible reach and generally find out whether or not the audience is interested in a specific offer. The stronger the competitor you analyze, the better information you will get. For example, you can see how many unique users went directly to the Giallozafferano blog , compared to the home page. Analysis of the saffron yellow pages What traffic sources have your competitors used to promote a product/service similar to yours? By filtering historical data, you will discover the outputs of each channel over time; this will allow you to determine your approximate investment in these channels. We have a real example of how Conforama put its sofa section in the spotlight in August 2019: Analysis of traffic sources on conforama's main pages 3.