Post by rahim on Jan 31, 2024 11:12:05 GMT
And mapping is only worth it if the results are worked on and tested. If the benefit and quality of the personas are proven in test campaigns, it can be assumed that overall additional profit can be achieved as a consequence of...Personas adequate communication including targeted selectionPersona-related campaign planning and designPersona-adapted product offerings in the optimal sales channelPitfalls and opportunitiesEven if personas have been developed and used very successfully, this does not mean the end of the discussion on the topic.
Even with the best validation and mapping DB to Data quality, personas are 'alive' and are not static constructs. Regular checking and adjustments may therefore become necessary. This is even more true if the use of personas is to be expanded Therefore, the know-how from the process of developing, evaluating and using personas must be retained in the long term, ideally with a permanent project owner Opportunities to optimize the entire development, validation and mapping process exist when all CRM-relevant data sources are consolidated in one environment and can be used flexiblyWe would be pleased to accompany you on this complex and highly interesting topic. Please feel free to contact us without obligation.
CDP and Marketing Cloud – How to tell the tools apartMay 31, 2023Have you ever wondered what the difference is between a Customer Data Platform and a Marketing Cloud? Or why should you use one when you already have the other? Then you are exactly right here. In this blog post we discuss how a CDP differs from cloud solutions for marketing, sales and service. We will also show you how you can use the CDP as a supplement to your marketing cloud or as a replacement.Operational and analytical CRMWhen.
Even with the best validation and mapping DB to Data quality, personas are 'alive' and are not static constructs. Regular checking and adjustments may therefore become necessary. This is even more true if the use of personas is to be expanded Therefore, the know-how from the process of developing, evaluating and using personas must be retained in the long term, ideally with a permanent project owner Opportunities to optimize the entire development, validation and mapping process exist when all CRM-relevant data sources are consolidated in one environment and can be used flexiblyWe would be pleased to accompany you on this complex and highly interesting topic. Please feel free to contact us without obligation.
CDP and Marketing Cloud – How to tell the tools apartMay 31, 2023Have you ever wondered what the difference is between a Customer Data Platform and a Marketing Cloud? Or why should you use one when you already have the other? Then you are exactly right here. In this blog post we discuss how a CDP differs from cloud solutions for marketing, sales and service. We will also show you how you can use the CDP as a supplement to your marketing cloud or as a replacement.Operational and analytical CRMWhen.